Change one behavior, remove the real barrier
You've spent time and money driving traffic to your website or app. Now remove the barriers that stop people from taking action. Small changes can make huge differences.
The reason people don't take the actions you want them to
Your visitors arrive with intent, but something stops them from completing the actions you need. It's not that they don't want to - it's that your experience creates friction, confusion, or uncertainty at the moment of decision.
Lots of visitors but few take the actions you want them to take.
Users get lost or don't understand what to do next.
Visitors don't understand your value or what you're asking them to do.
Users feel uncertain about taking action because it doesn't feel safe.
How behavioral design turns friction into action
See the barrier
Identify the exact moments where people hesitate: the copy that confuses, steps that add friction, or missing trust signals, so we know what truly blocks action.
Fix the cause
Redesign structure, wording, and prompts using psychology principles so the next step feels obvious, low-effort, and safe for real people.
Measure the change
Track a single key action and observe behavior changes, turning insights into a short list of improvements you can scale with confidence.
Design for the psychology of decision-making
I use behavioral design principles to identify friction points, improve messaging, and create trust signals. Small changes to structure, copy, and flow can dramatically increase conversion without rebuilding everything.
What I deliver
Cognitive Load Reduction
Remove complexity so users can decide easily
- Find where people get overwhelmed
- Cut out the noise and simplify choices
- Put things in order that makes sense
- Timeline: 2-3 meetings (75 mins each)
Visual Hierarchy
Guide the eye to what matters most
- Make the important stuff bigger and brighter
- Guide people's eyes to where they need to go
- Help the good stuff stand out from the clutter
- Timeline: 2-3 meetings (75 mins each)
Decision Architecture
Make choices feel natural and safe
- Set up options so they don't feel scary
- Make the path forward obvious
- Pick good defaults so people don't have to think
- Timeline: 2-3 meetings (75 mins each)
Trust & Motivation
Get people to take action confidently
- Show them other people like them who did it
- Write words that make people want to act
- Build trust right when they need it most
- Timeline: 2-3 meetings (75 mins each)
Behavioral design project
See if this is for you
Send a message or book a meeting to discuss your current experience and how behavioral design can help.
Frequently Asked Questions
Nope! This is behavioral design focused on psychology and human decision-making. I look at what makes people feel uncertain, confused, or unsafe, and fix those specific barriers. It's about understanding why people don't take action, not just what looks wrong.
Great question! Designers focus on how things look and feel. I focus on how people think and behave. It's like the difference between making a button look good vs. making sure people actually want to click it. We work together, not against each other.
That's exactly what we'll figure out! Sometimes the product is fine, but the messaging makes it sound confusing or the flow makes it feel risky. Other times, the behavioral design work reveals that the product really does need changes. Either way, you'll know what to fix first.
A/B testing tells you what works, but not why. Behavioral design tells you why people behave the way they do, so you can make smarter changes instead of guessing. It's like having a map vs. wandering around hoping to find the right path.
Think of it this way: how much are you spending on traffic that doesn't convert? If you're driving 1000 visitors and only 10 convert, fixing the behavior barriers could double or triple your conversions. That's a huge return on a 750€ investment.
That's why I focus on psychology and behavior, not just opinions. The changes I suggest are based on how humans actually make decisions. But if something doesn't work, we'll figure out why and try a different approach. The goal is to understand your users better, not just make random changes.